blog

• Duncan Bannatyne tweet shows the ugly side of twitter

  

  As a parent I completely understand Duncan Bannatyne's reaction when he received tweets from a blackmailer demanding £35,000 not to harm his daughter Hollie. Apparently the multi-millionaire Dragon's Den star received menacing threats from someone using the twitter account @YuriVasilyev. Understandably the Dragon was enraged and yesterday he fired off a tweet offering a “£25,000 reward for...  View This »

  
  

• Joey Barton - Using Twitter For PR Leverage

  

  This afternoon we’ve witnessed what could prove to be a great PR move which may set a precedent for things to come in what is a multi-billion pound global industry. Yet the move wasn’t made by a top PR firm or spin doctor, it was instead made by a professional football and was used to protect his own reputation. Joey Barton, Newcastle midfielder, English footballing talent and general all...  View This »

  
  

• Can Twitter Hinder PRs?

  

  Journalists and PRs alike use Twitter on a daily basis, with the site proving itself an invaluable tool for seeking out and sharing information, stories and opinions. The site gives anyone the opportunity to broadcast their thoughts to the world which can then be shared in ways which were never before possible. We’ve written many  a post on how effective the site is as a PR tool but what...  View This »

  
  

• Feeling sorry for Wayne Rooney

  

  Poor old Wayne Rooney. His talent with a football has made him the Premiership’s best paid player and one of the richest people under 30 in the UK (according to The Sunday Times Rich List) but despite his wealth and success on the pitch it seems he can’t stop offending people. I don’t know if Wayne retains a PR but his image could certainly do with a bit of a makeover. First there were the...  View This »

  
  

• Tweeting History

  

  Osama Bin Laden’s assassination was one of the biggest news stories of the last decade yet whilst news agencies across the world were scrambling for a new angle and accompanying images it was a Pakistani IT consultant who was unwittingly turning himself into an internet sensation. Sohaib Athar or @ReallyVirtual as he’s known on twitter, tweeted a running commentary as the dramatic events...  View This »

  
  

• A tweet way to write a story

  

    A lot has been said about how useful twitter is for PRs wanting to pitch stories to journalists but I’ve noticed that journalists are increasingly lifting celeb stories directly from the social network. Just last week the Daily Mail was handed a gift of a tale when singer Katherine Jenkins used twitter to respond to a comments made about her on Channel 4 documentary Katie: My Beautiful...  View This »