blog

• Tweeting History

  

  Osama Bin Laden’s assassination was one of the biggest news stories of the last decade yet whilst news agencies across the world were scrambling for a new angle and accompanying images it was a Pakistani IT consultant who was unwittingly turning himself into an internet sensation. Sohaib Athar or @ReallyVirtual as he’s known on twitter, tweeted a running commentary as the dramatic events...  View This »

  
  

• Twitter Tsar: Spin or Win?

  

  It was announced earlier this week that the coalition government plans to hire an executive director of digital, a role nicknamed the ‘twitter Tsar’ by the Daily Mail. The Cabinet Office has denied the claim that the role would simply be running the @Number10gov twitter account. A spokesperson says: "It makes it sound that we will spend all day tweeting which is ludicrous. “This is a key...  View This »

  
  

• The Sweet Smell Of Social Media Success

  

  One of the biggest names in fashion for over fifty years, that even my old Gran loves, is launching a new perfume through a not-so traditional avenue - via social media.   It’s been ten years since Oscar de la Renta put a new scent on the market and the label is generating the buzz around the new product through a campaign on Facebook.   Samples of the scent, Espirit d’Oscar, will be sent...  View This »

  
  

• Website Start Up Is National Media Talking Point

  

  New website PlentyofSize.co.uk is a dating service aimed at the fuller figured. The site's founders came to London PR in December with a dream of January red top coverage. We were able to introduce them to size 28 model Emma Dunn who agreed to front the site's PR campaign. We were then able to break the story into today's Daily Mirror (see above). The story has been followed up by the BBC who...  View This »