blog

• Chocolate is good for you, FACT!

  I have to admit, I did wonder if April Fools’ day had come early when I read this story with my breakfast KitKat (only joking) this morning. According to a new US study a little chocolate a day can help you stay slim. Seems crazy when chocolate is one of the most calorific foods around. Well read on. Apparently, people who eat chocolate regularly have less body fat than those who...  View This »

  
  

• Ashley Madison Stunt Shows Power Of Morally Bankrupt Brands

  

  Marital affairs website Ashley Madison has made the news on a number of occasions recently through their wacky, opportunistic stunts, but they have really pushed the boundaries with their latest offering. The site managed to convince the Sun that they had made a serious bid to help out cash strapped Glasgow Rangers Football Club, proposing to rename the stadium and sponsor the club’s shirts...  View This »

  
  

• David Mitchell - A traditional guy at heart

  I was very interested to read about the engagement of funny man David Mitchell to his poker- playing long-term girlfriend Victoria Coren this week. After seeing him play, so convincingly ‘down on his luck and down on his love’ Peep Show’s Mark Corrigan, it is a relief to know in this case life has definitely not imitated art. I do like a happy ending.

  What was also very interesting, was...  View This »

  
  

• Smashing budget Gromit

  

  Ah yes, another year another budget and another frantic day for PRs trying to get their clients in the media commenting on something the Chancellor said. All things considered, I think this will prove to be one of this Government’s defining budgets with a real plan for growth identified and mapped out. What’s more, the Chancellor’s ‘take from the rich and give to the poor’ mantra will sit...  View This »

  
  

• Do You Love It Or Hate It?

  Disaster has struck – no the end of the world is not nigh, a natural disaster hasn’t hit some far flung land. Oh no, this is worse, much worse. The people of New Zealand are struggling to buy Marmite! Love it or hate it, I’m firmly in the hate it camp, Marmite has hit the headlines again and this time it’s all because New Zealand is running out of the brown stuff. Apparently...  View This »

  
  

• That was the week that was

  

  It’s that time again for me to put on my big pair of PR glasses and see who it has been a good (and bad) week for.   It has been a good week for:   The Prime Minister: It is a generally accepted rule; foreign visits always make the PM look good – especially if it is a state visit to the USA and especially if the President is Barak Obama. Even Gordon Brown’s mirror-cracking smile seemed...  View This »

  
  

• A bad day at the office - the Tesco PR office that is.

  I’m sure techno junkies couldn’t believe their iPad luck when they discovered Britain’s biggest retail giant, Tesco were selling the latest iPad 3 tablet at a mere £49.99, that’s a whopping 90% off the £500 recommended retail price. Twitter was awash with news of the amazing deal, which had the Tesco website come crashing down as buyers raced to purchase iPad’s newest arrival, the iPad Wi-fi...  View This »

  
  

• Starbucks Initiative All Froth and No Substance?

  

  As consumers we like to think we’re winning, that we’re beating the corporate machine, that as Starbucks quote in their ad, “We aren’t just a reference number, an IP address.” Which is why, given the chance to get anything for free, we will often take it. Leg hair removal cream – for me – why thanks! Why, not because I like my legs silky smooth, but because it’s free, I simply can’t lose. So...  View This »

  
  

• The Magic Mirror Every Woman Wants

  Having a bad clothes day? Spent hours gazing at the no hope outfits in your wardrobe this morning? And did you feel a rising sense of panic when it dawned on you that you had absolutely nothing to wear? So I guess a trip to the shops is in order where you’ll spend hours in sweaty changing rooms becoming more and more fed up when you can’t find anything you like? The Trafford Centre has...  View This »

  
  

• Why James Middleton is less famous than his sister

  

  There was a three or four month window last year when sticking the name 'Pippa Middleton' into any press release seemed guaranteed to make it stick. Hence the papers were filled with stories about ‘Her Royal Hotness’, much of which was simply PR fluff and an excuse to re-print those photos of her bum.   But despite the newly found global fame of both his sisters, the youngest Middleton...  View This »