About London PR

London PR was founded by former Daily Mirror journalist Steve McComish in 2006. Today the team has PR experience across all sectors of business and commerce. Above all else we pride ourselves on being media insiders. Whatever business you are in we can win national media attention for your service or product. Our approach is different from many other PR agencies. For starters we are journalists so we come at every project from a journalist’s perspective. That means we are always looking for a good story to tell about our clients.

We passionately believe that every client has lots of great stories to tell, although most need our help in identifying them! We work with clients to find the stories that will appeal to the media while at the same time conveying the key messages. Then we create the stories in a way that will appeal to the media. Finally we liaise with the media to ensure our clients are featured in editorial output. We win our clients coverage across all media, print, broadcast and online.

London PR provide all our clients with monthly progress reports tracking our activity and detailing the level of results won. We guarantee all our retained clients national media coverage worth in excess of their spend with us in advertising value equivalent. We are passionate about the power of PR. Independent studies have concluded that endorsement in editorial content is three times more effective than advertising in conveying messages to consumers. That’s why PR is growing as a sector while advertising revenues are falling (source: Marketing Week). More and more marketing professionals are appreciating the power of PR and its superiority over advertising.

At London PR it is all about editorial content. If you hire us we promise to get you featured in editorial content within national media, in other words the bit people actually read/watch/listen to. Isn’t that where you deserve to be? We do it by being good journalists who are working for you, finding and creating stories that our friends and colleagues in the media can’t resist covering.